So here we sit, our grand launch day upon us, back to where we started. Exasperated, resources depleted, hearts broken, we are putting our boxing gloves back on to conquer yet another branding challenge. This is our Cinderella Story. What we learned in all of this process was that the name is important, but the heart and the spirit that define the brand doesn’t change with the name. In fact, we are letting the public choose our name.
Because name be damned, our hearts are still in love with our work. All of the expensive assets, domain names, and dreadfully pricey trademark attorneys don’t matter. We’ll make it through this and be stronger because of it… even if we have to fight the FBI, Google, and the Russian hackers.